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Boxwalla is an idea that spawned from several tiny ideas and thoughts we’d had over the years. It was a framework or container, if you will, that pulled our myriad thoughts and ideas and tied them all up with a giant green ribbon. The idea of slowness, of stopping to smell the roses, of expertise and exquisite craftsmanship, of cutting through the noise to find the best. Everything we encountered, every culture, every country had multilayered stories that were often untold. Stories that we experienced and gathered through books, through movies, through food, through textile, even through a skincare product. And through the artists and artisans that created them. We launched Boxwalla in 2015 in the US as a vessel for these stories, as a platform to discover the artists and artisans that created truly extraordinary work. Work that was becoming increasingly difficult to find if you didn’t know where to look. With Boxwalla, our aim is to say to you, here, look here.
At Boxwalla, we are continually searching and researching to find the best in every category, be it Book, Film, or Beauty, searching for that mark of luxury that goes beyond aspirational pricing or marketing trend. Luxury to us is characterized by excellence that reflects the time it takes to make something beautiful and meaningful. This could be a book that is so wonderful that it makes you cry, or a luscious cream that gives you goosebumps with its perfect texture and scent. And as conscious consumers in the 21st Century, our definition of luxury and the best, is not blind to the problems that plague our planet and our people. And so, we have redefined luxury for ourselves and for those who discover with us, to include, in addition to excellence that comes from expertise & a certain slowness, ethics, sustainability, transparency so that we can all make choices that are both pleasurable and conscientious.
Predicted Svetlana Alexievich's 2015 Nobel win and launched Boxwalla in the U.S. with Alexievich in the first Book Box.
Created a year-long American Fiction Book Box series with writer Alexander Chee
Showcased Olga Tokarczuk, Peter Handke, Annie Ernaux, Jon Fosse in the Book Box, and predicted they would win the Nobel Prize for literature in the next couple of years, and they did!
Established Boxwalla Beauty as a disruptor in the luxury beauty space AND the Clean Beauty space by creating an immersive, engaging platform that eschewed misinformation, fearmongering, and manipulative marketing.
Launched Kids Book Box with novelists Hari Kunzru and Katie Kitamura as the curators of the first Box
Launched Boxwalla in India in 2024
We are very excited to bring Boxwalla to India and begin our journey where all our own personal stories began to take shape. We hope to create a discovery platform as well as a cultural hub where interesting, nuanced conversations can gather and grow, where the peak of human creativity can be shared.
We are very excited to bring Boxwalla to India and begin our journey where all our own personal stories began to take shape. We hope to create a discovery platform as well as a cultural hub where interesting, nuanced conversations can gather and grow, where the peak of human creativity can be shared.
We are very excited to bring Boxwalla to India and begin our journey where all our own personal stories began to take shape. We hope to create a discovery platform as well as a cultural hub where interesting, nuanced conversations can gather and grow, where the peak of human creativity can be shared.
Boxwalla © 2024 All Right Reserved
Boxwalla © 2024 All Right Reserved